Shell Select
A natural evolution of the food-to-go experience
Brief
A need to bring the overall Shell Select convenience store offer in line with the more contemporary positioning of their own food-on-the go food label - Deli2go.
Insights & Research
Convenience stores were seen to be straightforward, simple, easy to understand...but firmly of the forecourt and lacking in contemporary CR ‘cues’ and experiences.
The Store Experience
A natural evolution of the food-to-go experience embracing the core characteristics of the Deli2go brand, creating warmth and humanity - positively anchoring food at the heart of the offer. Encouraging customers mind sets from fuel to food-on-the-go.
DBA Design Effectiveness Award, Store Design 2015
Work completed with Conran Design Group
