Insights & Research
Understanding the local consumer habits helped to understand how the offer could be brought together with the constantly changing nature of the telecom market.

The Store Experience
Built on a narrative that best explains the brand’s offer: ‘Expanding the way you communicate’. The experience is built on revealing the multifaceted layers of the brand’s offer through discovery, and exploration at every touch point on the customers journey. Creating a vibrant, dynamic retail space that encompasses customer lifestyles and the essence of the QTel brand through interactive displays and visual stimulus.